The fast-growing slider franchise opens its first Indiana location, bringing its signature shipping container concept and community-focused launch to Muncie.
- Smalls Sliders opens its first Indiana location in Muncie.
- Event featured Charlie the Cardinal and honored Al Holdren.
- Specializes in cooked-to-order cheeseburger sliders and iconic Smorange™ Can.
Smalls Sliders has officially entered the Indiana market with the opening of its first restaurant in the state, bringing its distinctive "Can" concept to Muncie. Located at 211 W. McGalliard Rd., the new restaurant welcomed guests with a grand opening celebration that featured community activities, appearances by Ball State University's Charlie the Cardinal mascot, and recognition of local hero Al Holdren. The event marked another milestone in the fast-growing burger franchise's nationwide expansion.
Local franchisee Ellen Broyles of Indy Craves said the team was excited to introduce Smalls Sliders to Muncie after months of preparation. While unveiling the company's signature Smorange Can represented an important achievement, Broyles emphasized that becoming part of the local community had always been the greater objective. The opening reflects the brand's strategy of combining an efficient restaurant format with meaningful local engagement.
Known for its cheeseburger sliders, fries, shakes, and streamlined drive-thru and walk-up service, Smalls Sliders continues to grow by offering a simplified operating model that prioritizes speed, convenience, and consistency. Its compact footprint and recognizable design have helped distinguish the concept as it expands into new markets, giving franchisees a format designed to support efficient operations while maintaining a memorable customer experience.
For franchise systems opening locations across multiple markets, coordinating launch events requires careful planning and consistent execution. Gorilla Dash helps streamline that process through its Event Calendar, allowing franchise teams to organize grand opening schedules, community appearances, promotional activities, and other important milestones from one centralized platform. Keeping launch timelines visible across the organization helps operators deliver a more coordinated opening experience while strengthening local community engagement.
The debut of Smalls Sliders in Indiana represents another step in the company's continued franchise development strategy. As the brand expands into additional territories, combining an innovative restaurant concept with well-executed community events will likely remain central to building awareness and establishing long-term success in new markets.
Key Facts:
| First Indiana Location | Smalls Sliders opens its first location in Indiana on September 10 at 211 W. McGalliard Rd., Muncie. |
|---|---|
| Grand Opening Celebration | The event featured Charlie the Cardinal and honored Al Holdren as the Smalls Town Hero for his charitable contributions. |
| Slider Specialties | Smalls Sliders specializes in fresh, cooked-to-order cheeseburger sliders, along with fries, shakes, and the signature Smauce®. |
| Franchise Backing | Brandon Landry founded Smalls Sliders, with investment support from 10 Point Capital and Drew Brees. |
| Innovative Design | Smalls Sliders' Smorange™ Can is a unique design made from shipping containers for quick service. |
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