Sip Fresh has expanded its handcrafted beverage concept to Temecula, California, with the opening of a new store at Promenade Temecula. This location marks the second for franchisee Kevin Tam, who first brought the brand to San Diego at Westfield UTC.
Positioned within one of the region’s busiest shopping centers, the Temecula store offers shoppers a vibrant lineup of fruit-forward drinks designed to deliver both flavor and visual appeal. Tam describes Sip Fresh as a perfect match for modern consumer tastes, offering beverages that are fresh, flavorful, and designed to turn heads.
Drawing from his operational experience in the quick-service restaurant space, Tam entered franchising after leadership roles with Wetzel’s Pretzels and Sweetgreen. His understanding of mall traffic, team dynamics, and customer engagement has helped him replicate success across multiple locations.
Sharon Arthofer, CEO and founder of Sip Fresh, praised Tam’s background and business acumen, calling him an ideal partner as the brand expands through high-visibility retail centers. She emphasized the value of his hands-on experience and ability to manage fast-paced environments with precision.
Sip Fresh, known for its real-fruit juices, blended drinks, and visually striking presentations, continues to grow across California and other lifestyle-driven regions. The new Temecula store enhances the brand’s mission to offer refreshing, handcrafted beverages in engaging, energetic settings.
