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MRCO Takes Hawaiian Bros to the Southeast: 34-Unit Deal

MRCO has entered into a 34-unit deal with Hawaiian Bros Island Grill to expand the island-inspired brand into the Southeastern United States with deployments in North Carolina, Georgia and Alabama. With its legacy of nearly 90 Taco Bell locations and 45 years of franchising know-how, MRCO brings operational depth to the growth plan. The first restaurants are scheduled to open in early 2026, signalling a major step for both the operator and the brand.