Franchise Industry NewsGorilla Dash
last yearDallas Cowboys and Batteries Plus Team Up for Eco-Friendly Fandom
Batteries Plus, the battery-retail and service franchise, has become the Official Battery Recycling Partner of the Dallas Cowboys in a deal designed to increase battery recycling rates via fan incentives, educational content, and amplified access points. The collaboration exploits the emotional power of fandom to tackle environmental challenges and aims to shift public habits around battery disposal. It offers franchisees brand alignment with social purpose and a way to convert sustainability into foot traffic and local visibility.