Franchise Industry NewsGorilla Dash
last yearViva Leisure's Bold New Era: Fitness Just Got a Facelift
Viva Leisure, an ASX-listed multi-brand fitness operator, unveiled a refreshed corporate brand positioning itself as a global fitness ecosystem crossed with proprietary tech. The company invests in brands like Plus Fitness, Club Lime, Hiit Republic, Rebalance, GroundUp, and Supp Society, and holds strategic stakes in Boutique Fitness Studios and World Gym Australia. The newly launched app, Fling Pass, enables pay-per-use access at 400+ locations, marking a significant shift toward digital accessibility in fitness.