The Michigan-based slider chain is expanding its value lineup with budget-friendly shakes, individual meal deals and a party platter designed for sharing.
- Savvy Sliders launches new value menu, starting at $1.99.
- Highlight items include the Shake Happy Hour and More 2 Love Value Box.
- Expansion to over 50 locations since 2018.
Savvy Sliders is expanding its value-focused menu with new options for customers looking for an affordable snack, a quick meal or food to share with a group. The Detroit-area burger and chicken chain has introduced a lineup ranging from $1.99 custard shakes to a $39.99 party platter, giving diners more ways to choose according to their appetite and budget. The move adds another dimension to the brand’s menu as it continues developing its restaurant footprint.
At the lower end of the lineup, the Shake Happy Hour offers 12-ounce, hand-spun custard shakes for $1.99 daily from 2 to 5 p.m. The More 2 Love Value Box, priced at $5.99, includes six nuggets, a regular serving of fries and toast. For customers seeking a larger meal, the Savvy Sliders Protein Pack costs $9.99 and includes two signature sliders and eight nuggets.
The lineup also caters to group occasions. The Fall Party Platter costs $39.99 and includes 12 sliders and 30 nuggets, making it an option for gatherings, game days and shared meals. Together, the offers span individual treats and larger orders, allowing Savvy Sliders to appeal to different dining occasions without relying on a single price point.
Sonny Asker, Chief Operating Officer of parent company Happy Group, said the new options are intended to give customers more choices across appetites, occasions and budgets. The strategy places value alongside the brand’s existing focus on sliders, hand-breaded chicken and custard shakes. For a restaurant chain, a range of price points can offer customers different reasons to visit, although the long-term effect on traffic and sales will depend on how the offers perform at individual locations.
Coordinating promotional offers across a growing franchise network requires clear campaign details and consistent communication. Gorilla Dash includes a Competitions and Promotions feature that helps franchise teams organize promotional activity and coordinate offers across locations. This type of support can help operators keep campaign timing and messaging aligned while giving local teams the information they need to execute promotions.
Founded in Commerce Township, Michigan, in 2018, Savvy Sliders has grown to 50 locations nationwide, with additional restaurants under development across multiple states. The new value lineup gives the brand another way to connect with customers seeking flexibility in how and when they order. Its performance will depend on whether the offers encourage repeat visits while supporting the economics of running restaurants across the network.
Key Facts:
| Shake Happy Hour | Offers 12 oz. custard shakes for $1.99 during 2pm-5pm daily. |
|---|---|
| More 2 Love Value Box | Includes six nuggets, a regular fry, and toast for $5.99. |
| Savvy Sliders Protein Pack | Two sliders and eight nuggets with 80+ grams of protein, priced at $9.99. |
| Fall Party Platter | Comprises 12 sliders and 30 nuggets, available at $39.99. |
| Expansion Footprint | Since 2018, grown to 50+ locations nationwide, including multiple states. |
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