As winter settles into Winston-Salem, Sammy’s Sliders is preparing to celebrate a milestone that reflects its fast rise within the regional dining scene. The concept, launched in 2023, is marking its second anniversary with a series of specials designed to reward loyal guests while attracting new ones. The promotion highlights the brand’s early momentum and its growing role in the fast-casual segment.
The celebration centers on two limited-edition menu items available exclusively through the Sammy’s Sliders app. The Birthday Cake Ice Cream Shake blends vanilla soft serve with real birthday cake, finished with whipped cream and rainbow sprinkles. The Birthday Buffalo Crunch Slider features a crispy chicken tender coated in buffalo sauce, layered over ranch dressing with provolone cheese, pickles, and rainbow tortilla crunchies. Both creations are positioned as festive updates to the brand’s core menu, reinforcing its focus on playful flavor and indulgence.
The campaign also extends beyond the culinary offerings. From December 1 through December 7, guests who share the name Sammy or a variation of it will receive a complimentary Original Chicken Slider. On December 3, which marks the official anniversary, all sliders will be available for $2 for dine-in and takeout. The sequence of offers aims to boost foot traffic, deepen app engagement, and encourage customers to revisit the brand during one of its most celebratory weeks of the year.
Co-founder and chef Sammy Gianopoulos expressed pride in the journey so far, noting that the past two years have allowed the brand to grow while staying true to its identity. Together with co-founder Sam G. Ballas, he has shaped a restaurant known for Certified Angus Beef sliders, gourmet shakes, and an upbeat guest experience. As Sammy’s Sliders looks toward additional locations and future franchise opportunities, the anniversary campaign reflects a strategic blend of hospitality, community, and brand building.
