Robeks is launching three Matcha Moments drinks nationwide on October 13, pairing premium matcha with mango, strawberry and ube as the smoothie chain expands its wellness-inspired menu.
- Robeks introduces Matcha Moments, adding bold flavors to matcha's benefits.
- Matcha Moments flavors include Mango, Strawberry, and Ube Matcha.
- New ingredients such as golden turmeric syrup and ube powder are featured.
Robeks is expanding its wellness-inspired menu with Matcha Moments, a new drink platform featuring three matcha-based flavors launching nationwide on October 13. The smoothie and juice chain is building the lineup around Supreme Matcha, a premium matcha selected for its smooth, distinctive taste. The drinks will be available at Robeks locations and through the Robeks Rewards app through the end of 2026.
The lineup includes Mango Matcha Moment, which combines Supreme Matcha with mango puree and golden turmeric syrup; Strawberry Matcha Moment, made with strawberry puree; and Ube Matcha Moment, which incorporates ube powder. The combinations introduce two ingredients, golden turmeric syrup and ube powder, to the menu while giving customers alternatives to traditional matcha preparations.
The launch follows Robeks’ Glow Smoothies platform, which emphasized beauty and hydration. With Matcha Moments, the company is extending its focus on lifestyle-oriented drinks by pairing matcha with familiar fruit flavors and distinctive ingredients. Matcha naturally contains L-theanine and catechins, compounds associated with its composition and appeal, although the specific nutritional benefits of each prepared drink depend on its ingredients and serving size.
David Hutchinson, Robeks’ vice president of marketing, said the company wanted to combine matcha’s reputation for calm, focused energy with flavors customers would enjoy. The platform is intended to make matcha easier to incorporate into everyday routines without requiring traditional preparation. The three drinks also give the chain new ways to engage customers interested in emerging beverage trends and distinctive flavor combinations.
For franchise businesses introducing seasonal products or new menu platforms, clear communication can help customers understand what is available and when to try it. The News, Articles and Blog Posts feature available through Gorilla Dash can help franchise teams publish product announcements and share updates with their audiences. This is a general resource for franchise businesses and does not imply that Robeks uses or endorses the platform. With Matcha Moments scheduled to remain on the menu through the end of the year, Robeks has a limited-time opportunity to gauge customer interest in the new flavors and build on its broader wellness-focused menu strategy.
Key Facts:
| Matcha Moments introduction | Launched on October 13 by Robeks featuring Supreme Matcha with bold flavors. |
|---|---|
| Supreme Matcha | A premium matcha ingredient known for its smooth flavor and health benefits. |
| Flavor Options | Includes Mango Matcha Moment, Strawberry Matcha Moment, and Ube Matcha Moment. |
| New Ingredients | Golden turmeric syrup and ube powder incorporated into new offerings. |
| Health Benefits | Matcha offers antioxidants and sustained energy without the crash of coffee. |
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