Rise Southern Biscuits & Righteous Chicken is celebrating its 13th anniversary with a special promotion running from November 13 through 19. During this week, customers can enjoy the Righteous Chicken Sandwich for $5.13 or the Cheesy Mac Chicken box for $8.13. The campaign is designed to thank loyal patrons and invite new diners to experience the franchise’s signature offerings.
Ken Priest, Chief Financial Officer of Rise, emphasized the significance of the milestone and the promotion. “We wanted to celebrate this anniversary with our customers, who have supported Rise since the very beginning,” he said. Priest noted that the special pricing offers an opportunity for guests to enjoy two of the brand’s most popular dishes at an accessible price.
Since opening its first location in Durham, North Carolina, in November 2012, Rise has expanded to 25 locations nationwide. The brand is known for its scratch-made breakfast biscuits and buttermilk-brined Righteous Chicken, a combination that has cultivated a devoted following. The anniversary promotion highlights both the quality and consistency that have fueled the franchise’s growth.
The celebration also reflects a broader trend in the quick-service industry, where brands leverage milestone events to generate excitement, strengthen customer loyalty, and increase traffic. For Rise, the week-long promotion not only honors past achievements but also reinforces the franchise’s ongoing commitment to flavorful, high-quality offerings that appeal to a wide audience.
