Domino's Pizza Inc. has expanded its menu with the debut of the Spicy Chicken Bacon Ranch Pizza, a new addition to its Specialty Pizza lineup. The creation combines grilled chicken breast, creamy ranch sauce, smoked bacon, jalapenos, and provolone cheese, finished with a drizzle of buffalo sauce. Available nationwide, the pizza is part of Domino’s Mix and Match deal, which lets customers enjoy it for $9.99 any day of the year.
Kate Trumbull, Executive Vice President and Chief Marketing Officer of Domino’s, described the new item as a flavorful step forward for the brand. She explained that Domino’s goal is to make everyday indulgence accessible without compromising quality. “Specialty pizzas add the delicious ‘mmm’ to Domino’s,” Trumbull said, emphasizing how the new recipe was crafted to balance bold flavors with familiar comfort.
To promote the launch, Domino’s teamed up with actress Retta, best known for her “Treat Yo Self” catchphrase from the NBC sitcom Parks and Recreation. The partnership anchors a lighthearted marketing campaign encouraging customers to celebrate small moments of enjoyment through pizza. In upcoming ads, Retta invites audiences to treat themselves to Domino’s signature flavors, framing pizza not as a rare splurge but as a daily delight.
The introduction of the Spicy Chicken Bacon Ranch Pizza underscores Domino’s ongoing strategy to blend innovation, affordability, and personality. By pairing a value-driven offer with a recognizable cultural voice, the franchise continues to reinforce its position as a category leader that understands both flavor trends and the emotional appeal of everyday indulgence.
