New cheeseburger aims to entice young customers back
- Red Rooster launches a new Cheeseburger to compete in the burger market.
- Target demographic includes lapsed fans aged 18-34 years.
- The campaign is led by a comprehensive multimedia strategy.
In a bold move, Red Rooster has decided to sizzle in the burger arena with the launch of their latest delight: the Cheeseburger. Sporting a familiar flavor and aimed directly at the taste buds of 18- to 34-year-olds, this deliberate departure from their chicken-centric offerings signals a change in strategy. "We’re making a deliberate move into burger territory with something that’s familiar and unforgettable," states Ashley Hughes, CMO of Red Rooster, as he proudly unveils what is more than just a burger—it’s a brand promise.
With a multi-media campaign in place, spearheaded by a 15-second television commercial, the Cheeseburger endeavor takes aim at attracting new customers while simultaneously winning back old fans. The messaging, crafted by the creative minds at Leo Australia, reaches through online video, social media, and digital platforms, ensuring the reach is as delectable as the burger itself.
"This isn’t just a burger launch, it’s a brand statement," adds Hughes, who is unafraid to tackle the burger giants of the market. The Cheeseburger, available starting July 2 for a limited time, is poised to show Australia that Red Rooster is evolving and innovating, all while aiming to satisfy those chicken cravings alongside the beefy competition. With a narrative that captures both nostalgia and novelty, Red Rooster is betting that everyone’s inner cheeseburger lover will make a delicious return.
With a multi-media campaign in place, spearheaded by a 15-second television commercial, the Cheeseburger endeavor takes aim at attracting new customers while simultaneously winning back old fans. The messaging, crafted by the creative minds at Leo Australia, reaches through online video, social media, and digital platforms, ensuring the reach is as delectable as the burger itself.
"This isn’t just a burger launch, it’s a brand statement," adds Hughes, who is unafraid to tackle the burger giants of the market. The Cheeseburger, available starting July 2 for a limited time, is poised to show Australia that Red Rooster is evolving and innovating, all while aiming to satisfy those chicken cravings alongside the beefy competition. With a narrative that captures both nostalgia and novelty, Red Rooster is betting that everyone’s inner cheeseburger lover will make a delicious return.
Key Facts:
| Launch Date | The Cheeseburger will be available starting July 2. |
|---|---|
| Target Audience | Focused on attracting customers aged 18-34, especially those who have lapsed. |
| Campaign Length | The advertising campaign is supported by a series of multimedia outlets. |
| Creative Agency | The campaign’s visuals and strategy are developed by Leo Australia. |
| Market Position | Red Rooster aims to compete against established burger brands. |
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