Race Car Champion Enzo Potolicchio Revs Up Jeff's Bagel Run Franchise Expansion

Racing Champion Accelerates Jeff's Bagel Run Franchise Expansion

Enzo Potolicchio, known for his speed on the racetrack, is now shifting gears into the world of bagels. The racing champion recently made headlines by signing a 30-unit agreement to expand Jeff’s Bagel Run franchise throughout Florida. Potolicchio was drawn to the brand not only for its tasty products but also for the compelling story behind the Jeff’s Bagel Run concept.

Founded in 2019, Jeff’s Bagel Run has quickly become a favorite among bagel enthusiasts in Central Florida, with seven thriving locations in the region. The brand’s success caught the attention of Justin Wetherill, co-founder of uBreakiFix, who joined Jeff’s Bagel Run as president and also decided to invest in the brand in 2023.

Jeff’s Bagel Run's growth strategy is rooted in franchising, with ambitious plans to expand its footprint beyond Florida into states like North Carolina and Texas. The brand aims to attract aspiring entrepreneurs looking to join a successful and rapidly growing franchise opportunity.

Prospective franchisees can expect an initial investment ranging from $415,000 to $712,500, with store sizes typically spanning between 900 to 1,500 square feet. The brand reported impressive gross sales of $985,928 in 2023 from just two company-owned stores in Florida, underscoring its potential for further growth and profitability.

Jeff’s Bagel Run’s key focus is on finding dedicated and skilled operators to drive the brand’s expansion in different regions. With a winning combination of quality products, a compelling narrative, and a solid growth strategy, the future looks bright for this emerging bagel franchise as it races towards nationwide success.