Pure Green is bringing back two of its seasonal favorites as the wellness franchise prepares for the fall rush. The Pumpkin Spice Smoothie and Pumpkin Spice Oatmeal Bowl will return to stores and online orders on September 8, giving customers another opportunity to enjoy the brand’s take on a familiar autumn flavor. Loyalty members received early access beginning September 1 through the Pure Green app with the code ITSBACK.
The returning lineup centers on real pumpkin and ingredients that give the products a more substantial profile than a conventional seasonal indulgence. The smoothie combines pumpkin puree and pumpkin pie spice with banana, cashew butter, coconut butter, almond milk, cinnamon and grass-fed whey protein. The oatmeal bowl features organic steel-cut oats, pumpkin puree, diced apples, walnuts, dried cranberries, maple syrup and cinnamon.
Founder and CEO Ross Franklin said customer demand played a role in bringing the pumpkin spice offerings back. The company is also using the seasonal launch within a broader growth strategy. Pure Green currently has 87 U.S. locations and is targeting 100 stores by the start of 2027, giving limited-time menu items a role in keeping the brand connected with customers as its footprint expands.
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Pure Green’s return to pumpkin spice illustrates how seasonal products can serve both customer demand and a broader brand strategy. With the fall lineup returning in September and the company continuing toward its 100-location goal, the franchise is using familiar flavors to reinforce its presence while preparing for its next stage of growth.