PrimoHoagies found a timely way to celebrate Team USA's advancement into the knockout rounds by rewarding customers with a nationwide promotion centered on one of its signature products. On July 1, PrimoPerks members received access to a one-day offer featuring 50 percent off Primo Size American Hoagies or a $3 discount on any Primo Size Hoagie at participating locations.
Customers could redeem the offer through the PrimoHoagies app or online ordering platform using the promo code "USA." The featured American Hoagie showcases genoa salami, bologna, imported ham, white American cheese, and the brand's distinctive seeded bread. Guests also had the option to substitute the offer with the Chicken Caesar Hoagie, made with crispy chicken cutlet, fresh romaine lettuce, Parmesan cheese, and Caesar dressing.
"Big matches deserve great food," said Madalyn Weintraub, Vice President of Marketing at PrimoHoagies. The campaign also highlighted the value of the PrimoPerks loyalty program, which provides members with exclusive offers, birthday rewards, and access to special promotions throughout the year.
Founded in Philadelphia in 1992, PrimoHoagies has steadily expanded its footprint while maintaining a strong emphasis on heritage recipes and customer loyalty. Promotions connected to major cultural and sporting events have become an increasingly effective way for restaurant brands to create excitement, strengthen engagement, and encourage repeat visits.
Limited-time campaigns linked to sporting milestones continue to resonate with consumers seeking experiences beyond the transaction itself. Gorilla Dash offers a Competitions and Promotions feature that helps franchise brands manage promotional initiatives, coordinate loyalty-driven offers, and support customer engagement efforts at scale.