Price Attack is accelerating its growth plans with an ambitious goal to open ten new franchise stores by 2026, supported by a newly launched franchise incentive program. The Australian hair care retailer is offering up to $25,000 in financial support to new franchisees, aimed at lowering the cost of entry and making business ownership more accessible in a challenging retail environment.
The incentive package includes options such as three months of free rent, complimentary opening stock, or a guaranteed salary, allowing new operators to focus their early efforts on building customer relationships and stabilising operations. Chief executive John Pascoe said the initiative is designed to relieve the pressure of significant upfront expenses that often discourage capable candidates from entering franchising, while supporting sustainable long term growth for the brand.
Beyond financial assistance, the program reflects Price Attack’s commitment to expanding its footprint across both metropolitan and regional Australia. The company continues to prioritise regional communities, where its salons often play a central role in providing access to professional hair care services without the need for lengthy travel to major cities. This focus aligns with the brand’s broader strategy of strengthening local economies through small business ownership.
Several locations across Queensland, New South Wales, and Western Australia have been identified as priority areas for expansion, with incentives tailored to suit local market conditions. In some regions, franchisees will benefit from fully stocked stores from day one, giving them an immediate platform to trade confidently and compete effectively in their local markets.
As the incentive program runs through to February 1, 2026, Price Attack is encouraging prospective franchisees to consider the opportunity while terms remain in place. With a clear expansion roadmap and increased support for new partners, the brand is positioning itself for measured growth that balances scale with long term franchisee success.