HTeaO is bringing its iced tea concept to Presidio, Texas, with its first local location set to open September 12 at 316B Jose Rodriguez Street. The new store will be owned and operated by Ismael, Florentina, Rosa and Ariel Lara, who are introducing the Texas-born franchise to a community they know well.
The grand opening will begin with complimentary cups of tea from 10 a.m. to noon on September 12. The celebration will continue through the following week, with buy-one-get-one-free tea available throughout the opening weekend, half-priced gallons from September 12 through September 19, and buy-one-get-one-free Brewhouse coffee from September 13 through September 19.
Ariel Lara said the family was drawn to HTeaO because of its connection to Texas and its potential to become part of everyday life in Presidio. The store will offer more than 20 flavors of sweetened and unsweetened tea, along with coffee and water products, and will serve customers both inside the store and through a drive-thru.
The launch also demonstrates how a franchise opening can use multiple promotions to build awareness beyond opening day. Gorilla Dash includes a Competitions and Promotions feature that can help franchise teams organize offers, coordinate campaign details and manage promotional activity across locations.
HTeaO also maintains a recurring daily happy hour from 2 to 4 p.m., when customers can receive buy-one-get-one-free tea of any size. With the Presidio opening, the Lara family is bringing the brand into a new community while using an extended promotional calendar to introduce local customers to the concept.
