The New Orleans-born chain is welcoming the holiday season with two new beverages and the return of two peppermint favorites, available through January 6.
- PJ's Coffee unveils holiday beverages available from November 4.
- New drinks include Santa's Sugar Cookie Latte and a pomegranate energy drink.
- Returning favorite: Peppermint Bark beverages are also on the menu.
PJ’s Coffee is welcoming the 2026 holiday season with two new beverages and the return of two popular seasonal favorites. Beginning November 4, the New Orleans-based coffee chain is introducing Santa’s Sugar Cookie Latte and Snow-Capped Pomegranate Energy, alongside its returning Peppermint Bark Latte and Peppermint Bark Velvet Ice. The limited-time lineup will be available at locations nationwide and through the brand’s mobile app until January 6, 2027.
Santa’s Sugar Cookie Latte brings the flavor of a familiar holiday treat to the coffee menu, combining espresso and the taste of warm sugar cookies with steamed milk. Whipped cream and a sprinkle of Sugar in the Raw complete the drink with a sweet, crunchy finish. For customers looking for a different kind of seasonal refreshment, Snow-Capped Pomegranate Energy pairs a sparkling pomegranate-flavored energy drink with sweet cold foam.
The returning Peppermint Bark beverages offer familiar options for customers who look forward to the flavor each year. The Peppermint Bark Latte combines espresso with peppermint and white chocolate, finished with whipped cream, chocolate drizzle and crushed peppermint. The Peppermint Bark Velvet Ice takes the same flavor combination into a frozen espresso drink, providing another way to enjoy the seasonal favorite.
Reid Nolte, executive vice president of marketing for PJ’s Coffee, said the seasonal lineup draws on familiar holiday treats while introducing new combinations. He noted that these flavors can bring people together, whether they are sharing coffee with friends or enjoying seasonal treats with family. The menu reflects the brand’s effort to balance nostalgic favorites with new choices that give customers another reason to visit.
Seasonal menu launches also create communication demands for franchise businesses, particularly when product information and promotional timing need to remain consistent across multiple locations. Gorilla Dash includes a News, Articles and Blog Posts feature designed to help franchise brands publish product announcements, highlight seasonal offerings and keep their networks informed. By providing a central place for brand updates, the feature can support communication between franchisors and their locations as campaigns roll out. For PJ’s Coffee, the holiday lineup brings together returning favorites and fresh flavors, giving customers a timely reason to make the chain part of their seasonal routines.
Key Facts:
| Launch Date | PJ's Coffee launches new holiday drinks on November 4. |
|---|---|
| Santa’s Sugar Cookie Latte | A combination of sugar cookies, espresso, steamed milk topped with whipped cream and Sugar in the Raw. |
| Snow-Capped Pomegranate Energy | A sparkling pomegranate-flavored energy drink topped with sweet cold foam. |
| Peppermint Bark Latte | Peppermint and white chocolate latte, topped with whipped cream, chocolate drizzle, and crushed peppermint. |
| Availability | The holiday menu will be available nationwide until January 6. |
| Marketing Vision | Reid Nolte explains the intention to bring nostalgia and new creations to PJ's Coffee menu. |
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