Penn Station is extending its footprint into South Carolina, with veteran franchisee Eric Fairbanks leading the brand's entry into the Myrtle Beach market. Already operating nine restaurants throughout the Charlotte area, Fairbanks will develop two new locations alongside Sait Perez through Penn Station's Managing Owner Program. The expansion reflects the company's continued confidence in experienced operators who have demonstrated success across multiple units.
The announcement comes as Penn Station continues building momentum following its recent rebrand, which simplified the company's identity while reinforcing its focus on quality and franchise growth. According to Senior Vice President of Franchise Sales and Development Don Champion, the refreshed brand positions the company to appeal to entrepreneurs seeking scalable restaurant concepts supported by an established operating model. Existing franchisees have responded by pursuing additional territories and investing in long-term market development.
For Fairbanks, the Myrtle Beach expansion represents more than geographic growth. It is an opportunity to introduce Penn Station's freshly prepared sandwiches and customer-focused experience to one of the Southeast's busiest coastal destinations. By partnering with Perez through the Managing Owner Program, the company also reinforces its commitment to developing future operators from within its franchise system while strengthening local leadership.
As restaurant brands expand into new territories, coordinated local marketing becomes an important part of establishing awareness before and after opening day. Features such as Competitions and Promotions can help franchise systems organize grand opening campaigns, limited-time offers, and community engagement initiatives across multiple locations while maintaining consistent brand messaging. Centralizing promotional activities allows operators to introduce new markets with greater coordination and efficiency.
Penn Station's latest expansion illustrates how experienced franchisees continue to drive the brand's growth strategy. Supported by a refreshed identity, internal development programs, and carefully selected markets, the company is building on existing success while creating opportunities for future expansion across the Southeast.
