As the football season begins, Old Chicago Pizza + Taproom is rolling out a new menu highlight: Bacon Cheeseburger Rolls. These golden rolls contain seasoned ground beef, smoked bacon, mozzarella and cheddar cheeses, and zesty pickles, all drizzled with the brand’s signature Comeback Sauce. The idea is to deliver a bold, shareable item that bridges cheeseburger cravings and handheld convenience.
To amplify the launch, Old Chicago has introduced the “Gridiron Rolls & Beer Tour.” Guests who order three of the featured rolls or draft beers and make a total of twelve qualifying purchases through the OC Rewards program by November 2 will receive a Gridiron 2025 Long Sleeve Tee as a reward. The promotion is designed to encourage repeat visits during the busy fall stretch.
Alongside the new rolls, the menu includes Sicilian Pepperoni Rolls and Buffalo Chicken Rolls, which complement seasonal brews like Bell’s Two-Hearted IPA and Samuel Adams Octoberfest. The restaurant is also promoting value appetizers at $5 and $7 tiers, such as Fried Pickles, Garlic Bread Bites, Italian Nachos, and Loaded Cheese Fries, to support group gatherings and game viewing.
Windi Cooper, senior director of marketing at Old Chicago, captured the campaign’s spirit: “Eating like champions while cheering on your team makes Game Day special.” She added that the initiative gives guests a way to enjoy new offerings and walk away with branded gear. The chain’s 88-ounce Beer Towers and Beer Buckets, priced from $24.99, are positioned as ideal for watch parties and group dining.
Whether customers are joining in at the restaurant or bringing the party home, Old Chicago aims to make itself the destination for game day dining. Its combination of new items, loyalty incentives, and group beverage deals seeks to transform casual fans into repeat patrons.
By aligning its promotion with one of the most active periods in fall culture, Old Chicago demonstrates how restaurant franchises can leverage fan engagement and themed campaigns. As football continues to dominate consumer focus, creative activations like this one remain vital tools in the competitive dining space.
