For franchises that are based on people rather than locations, we now offer custom Agent Pages.
That means individual team members can create a personalized sales page to show off their expertise and special offers.
Each agent has their own Gorilla Dash login, allowing them to customise their landing page to their liking, at their own pace and without needing approval from headquarters.
How our agent-based customers tailor their Agent Pages is entirely up to them. Some allow their agents to display available listings of their services or products for sale. Most agents have a contact form on their page that feeds directly into their inbox.
Importantly, these landing pages give agents control over their own search engine optimization (SEO) and keyword strategy, allowing their ideal customers to find them.
Agents can also give out their personalised link to prospective clients, creating a uniquely tailored user experience. The custom link also allows them to track traffic going directly to their page.
For best practices for these Agent Pages, keep reading!
Quick Gorilla Dash Guide
How to Optimise an Agent Page
If you’ve just gained access to a custom Agent Page, don’t let it go to waste! Here are some tips to use the page to its fullest advantage.
Define your Expertise
What makes you stand out from other agents? What does your community need that others don’t? Why would a customer choose you over someone else in your franchise or your industry?
These are questions your page needs to answer. In the wide world of choice, a niche means you stand out. Targeting “everyone” is the same as targeting no one.
Don’t be afraid to be specific and selective!
Pick Keywords that Matter
Your page should answer the questions your ideal clients are asking. To do that, make your page as informative as possible.
Think about the questions your clients ask before you close a sale. Think about the words they use to ask that question.
Then answer their questions as thoroughly as possible on your custom page.
Be Likeable and Trustworthy
Your page will often be the first opportunity to make a good impression on new clients. Along with sharing your experience, share details that will help them like and trust you.
How did you learn your profession? What are your favorite hobbies and pastimes? How can you alleviate concerns or worries your ideal clients might be facing?
Pick a great photo and be approachable!
How will you Customise your Page?
Your Agent Page can be as unique as you are. Take some time to think through how you'd like to present your business.
Be creative!
Kris Harris
Email Kris@gorilladash.com