Native Grill & Wings is giving Arizona State University fans a reason to cheer long before kickoff. The Arizona-born restaurant chain has partnered with Dos Equis to launch a football season giveaway that offers lucky patrons a chance to win lower-level tickets and VIP tailgating access to four Sun Devil home games.
The promotion runs through November 28 and is designed to keep fans engaged throughout the season. Guests who visit any Native Grill & Wings location can scan a custom QR code in-store to enter the drawing. Each month, one winner will be selected and notified two weeks ahead of their game, ensuring anticipation builds well beyond the restaurant walls.
The prizes are tied to some of the season’s most anticipated matchups. Winners will secure seats at games against TCU on September 26, Texas Tech on October 18, Houston on October 25, and Arizona on November 28. For fans, the chance to watch these contests from lower-level seats—combined with the added flair of a Dos Equis tailgate—offers an experience that goes far beyond the usual watch-party routine.
Ashley Montgomery, vice president of marketing for Native Grill & Wings, described the partnership as an extension of the brand’s community roots. “As Native Grill & Wings was born right here in Arizona, cheering on the Sun Devils is in our DNA,” she said. “Our restaurants are where fans come together for great wings, cold drinks and big plays, so we’re excited to bring that same energy straight to the stadium with Dos Equis.”
The initiative underscores a growing trend in the restaurant industry: using experiential promotions to deepen customer loyalty. Rather than relying solely on discounts or deals, Native Grill & Wings is connecting with fans on an emotional level, giving them the chance to live out a game-day dream.
For a brand that has long billed itself as a gathering place for sports enthusiasts, the move is more than just a marketing campaign. It is a reminder that the best community connections often start with good food, shared passion, and, in this case, an unforgettable seat on game day.
