Miniso has officially opened its largest Melbourne store at Highpoint Shopping Centre, reinforcing its growing presence in Australia’s retail landscape. Located on the second floor near the food court, the 500-square-meter flagship offers a wide array of Miniso’s signature lifestyle products, from plush toys and homeware to cosmetics and electronics.
To celebrate the opening, the store hosted a festive grand launch featuring a special appearance by Australian television personality Tahan Lew-Fatt. Visitors were treated to live entertainment including energetic K-pop dance routines and traditional lion dance performances, hosted by multilingual presenter Ben McMahon.
Exclusive to the Highpoint location, customers can shop the limited-edition Ufufy Fruit Collection, alongside global favorites such as the Stitch GenZ Street collection, Mickey Fun Crash, and Winnie the Pooh Naughty Party plush toys. The store’s central location and spacious layout are designed to attract high foot traffic, making it a standout destination for fans of affordable, trend-driven goods.
This opening marks the tenth Miniso store to launch in Australia since March 2025, and is part of a broader strategy to accelerate nationwide expansion. With more locations expected before the year’s end, Miniso continues to appeal to Australian shoppers seeking quality and whimsy at accessible prices.
