The popular lifestyle retailer brings exclusive collectables, celebrity guests, and vibrant performances to mark its flagship debut.
- Miniso's flagship store opens in Melbourne, the largest in Australia.
- Celebrity Tahan Lew-Fatt appears at the grand opening.
- The store features exclusive collections like Winnie the Pooh and Ufufy Fruit.
Miniso has officially opened its largest Melbourne store at Highpoint Shopping Centre, reinforcing its growing presence in Australia’s retail landscape. Located on the second floor near the food court, the 500-square-meter flagship offers a wide array of Miniso’s signature lifestyle products, from plush toys and homeware to cosmetics and electronics.
To celebrate the opening, the store hosted a festive grand launch featuring a special appearance by Australian television personality Tahan Lew-Fatt. Visitors were treated to live entertainment including energetic K-pop dance routines and traditional lion dance performances, hosted by multilingual presenter Ben McMahon.
Exclusive to the Highpoint location, customers can shop the limited-edition Ufufy Fruit Collection, alongside global favorites such as the Stitch GenZ Street collection, Mickey Fun Crash, and Winnie the Pooh Naughty Party plush toys. The store’s central location and spacious layout are designed to attract high foot traffic, making it a standout destination for fans of affordable, trend-driven goods.
This opening marks the tenth Miniso store to launch in Australia since March 2025, and is part of a broader strategy to accelerate nationwide expansion. With more locations expected before the year’s end, Miniso continues to appeal to Australian shoppers seeking quality and whimsy at accessible prices.
Key Facts:
| Location | The flagship store is located on the second floor of Highpoint shopping centre, near the food court. |
|---|---|
| Store Size | It is the largest Miniso store in Australia, enhancing the brand's local presence. |
| Grand Opening Events | The event featured performances by Kpop and Lion Dance groups, adding vibrant entertainment. |
| Product Range | The store showcases plush toys, stationery, beauty products, and exclusive collections. |
| Expansions in Australia | This marks the 10th Miniso store opening in Australia since March. |
| Special Collections | Includes Miniso's signature vinyl plush series and Highpoint-exclusive items. |
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