Gorilla Dash

MiniLuxe Wins Best of Boston 2025 Award as Franchise Expansion Continues

MiniLuxe Wins Best of Boston 2025 Award as Franchise Expansion Continues

Gorilla Dash

Competitions and Promotions

What's included?

Branded Competitions — Run customisable promotions that capture warm leads across your entire franchise network

Automatic Lead Routing — Send entries to the right franchisee instantly with rules-based allocation and follow-up workflows

Leaderboards & Attribution — Motivate teams with live performance rankings and track sales outcomes back to each campaign

Clean beauty brand celebrates prestigious recognition while opening first franchise location in Brookline

  • MiniLuxe awarded Best of Boston 2025 for nail services.
  • CEO Tony Tjan praises the team's commitment to quality.
  • Celebrity nail artist Britney Tokyo visited MiniLuxe.

MiniLuxe has been awarded the prestigious title of Best Manicure and Pedicure Service in Boston Magazine’s Best of Boston 2025 rankings, reflecting its continued leadership in the local beauty industry. As a brand rooted in the Boston area, the honor carries particular significance.

“It is wonderful to gain local recognition from Boston Magazine,” said Tony Tjan, CEO of MiniLuxe. “This award is not just a trophy on our shelf; it signifies our commitment to excellence and the vibrant self-care culture we’re cultivating here.”

The award spotlighted MiniLuxe’s dynamic offerings, including its spring nail art competition, collaborations with celebrity nail artist Britney Tokyo, the debut of its first franchise location in Brookline, and its dedication to safer, sustainable products. “This recognition highlights that we are more than a pampering destination; we are at the intersection of art, culture, and innovation,” Tjan added.

Bridgette Barbato, National General Manager of the MiniLuxe Fleet, commended the team: “Many congratulations to our nail designers and waxing specialists, more than half of whom have been with us for over five years. Together, they have built a brand known for high-quality services, one manicure and pedicure at a time.”

Key Facts:

Award RecognitionMiniLuxe received the Best Manicure and Pedicure Services award from Boston Magazine for 2025.
Celebrity EngagementsThe brand hosted celebrity nail artist Britney Tokyo, enhancing its appeal and celebrity culture.
Community FocusMiniLuxe emphasizes local roots and community engagement, enhancing its brand's trust and relatability.
Sustainable ProductsThe company is committed to using safer, sustainable products in all its services.
Expansion PlansMiniLuxe has opened its first franchise location in Brookline, indicating growth and popularity.

Disclaimer:

If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.

Want to know more how Gorilla Dash's Marketing Automation supports outbound campaigns?

Book easily a FREE walkthrough with our friendly team

Select
Time
Details
Confirm

Select your preferred time slot.

Book a free 15 min chat

Book a 40 min walkthrough

Gorilla Dash

Your franchise business is complicated.

Your software shouldn’t be.

Dive into a world where franchise marketing, operations, and finance reporting solutions are not just advanced, but custom-fitted to the distinct needs of the franchise industry. Because your franchise deserves more than off-the-shelf software—it demands solutions as unique as your vision.

Connect with Gorilla Dash and transform the way your franchise thrives.