Midas Launches "Don't Put Up With B.S.™" Campaign to Combat Bad Service in Auto Care Industry

Midas, a well-known name in the auto care industry, has taken a bold step forward in addressing the issue of bad service with the launch of their new brand platform, Don't Put Up With B.S.™ This initiative comes in response to a recent survey that revealed a staggering statistic - half of respondents have experienced bad service in the auto care sector.

In an effort to combat this widespread problem, Midas is focusing on creating a transparent, pressure-free environment for customers. This approach is reflected in their new training program for franchisees, aimed at providing straightforward information and problem-solving solutions. Franchisees are making a public pledge against bad service and committing to fostering positive customer experiences.

The Don't Put Up With B.S. campaign is making waves with its strategic advertising efforts, including ads on streaming services and social media, as well as out-of-home boards in various key locations. These efforts are aimed at raising awareness and encouraging customers to expect and demand better service in the auto care industry.

Midas is also highlighting their Guarantee on select parts and offering comprehensive visual or digital inspections to increase transparency with customers. By doing so, they are setting a new standard for customer service within the industry.

With the launch of the Don't Put Up With B.S. brand platform, Midas is not only addressing a pressing issue in the auto care sector but also setting a new standard for transparency and customer service. This initiative serves as a testament to the company's commitment to driving positive change within the industry.