Meet Brandon and Nikki Jasper: The Power Couple Behind Kettering's Thriving Minuteman Press Franchise
- Brandon and Nikki Jasper from Kettering, Ohio transformed Schuerholz Printing into a thriving Minuteman Press franchise, achieving $1 million in gross sales in 2023 and earning a place in the Minuteman Press International President's Club.
- The Jaspers credited their success to strategic approaches such as expanding their product line, increasing Internet Marketing Program spending, providing exceptional customer service, and actively engaging with the local community to attract new customers, deliver top-notch service, and introduce new offerings like wide format printing and apparel.
- Community involvement played a crucial role in broadening their client base, with the Jaspers actively participating in local organizations to establish strong relationships. They highlighted the support received from Minuteman Press, including benefits from the FLEX software and preferred pricing on equipment purchases, as well as the rewards of establishing a customer-centric culture and maintaining quality control.
Key Facts:
| Franchise Owners | Brandon and Nikki Jasper from Kettering, Ohio transformed Schuerholz Printing into a Minuteman Press franchise. |
|---|---|
| Gross Sales | Achieved an impressive $1 million in gross sales in 2023. |
| Recognition | Earned a place in the Minuteman Press International President’s Club. |
| Strategic Approach | Focused on expanding product line, increasing Internet Marketing Program spending, exceptional customer service, and community engagement. |
| Business Growth | Saw significant growth by attracting new customers, delivering outstanding service, and introducing new offerings like wide format printing and apparel. |
| Community Involvement | Actively participated in local organizations to establish strong community relationships. |
| Reason for Joining Minuteman Press | Attracted by the business model, strong support, and opportunity presented by acquiring Schuerholz Printing. |
| Support Received | Received invaluable support from Minuteman Press, including benefits of FLEX software and preferred pricing on equipment purchases. |
| Key Advice | Prioritize customer service, focus marketing on businesses with diverse needs, and showcase the full range of services offered. |
| Success Factors | Blend of innovation, community engagement, and customer-centric approach led to their success as franchise owners. |
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