Layne's Chicken Fingers has promoted Alex Camp to vice president of operations services as the fast-growing franchise continues to expand its national footprint. The appointment comes at a pivotal moment for the brand, which has accelerated development beyond its Texas roots and strengthened its presence in new markets. Camp’s role centers on aligning corporate strategy with the daily operational needs of franchise owners.
Chief Executive Officer Garrett Reed said the promotion reflects the company’s commitment to building strong internal systems that support franchisee success. He noted that Camp brings a deep understanding of the brand’s culture and a steady leadership style that will help ensure consistency across departments. The move is intended to provide franchise owners with clearer guidance and more streamlined support as the system grows.
Camp has been with Layne’s for two years and has worked closely with teams across marketing, technology, and operations. He described his new position as an opportunity to improve communication and create stronger coordination between departments. “Our goal is to make sure every initiative at the corporate level translates into real value for our franchisees,” he said.
A central focus of Camp’s leadership will be maintaining a service-first approach that prioritizes franchise owner needs while safeguarding brand standards. As Layne’s continues to add new locations, his team will work to strengthen training programs, improve operational tools, and support new market entries.
Founded in College Station, Texas, Layne's Chicken Fingers has built a loyal following around its simple menu and welcoming service. With a growing network of franchise partners, the company is investing in leadership and infrastructure designed to support sustainable growth and consistent guest experiences nationwide.
