Knoops, the specialty chocolate drink brand, has officially opened its first regional outlet at centre:mk, delighting chocolate enthusiasts and shoppers alike. The 1,720 square foot unit is located on Sunset Walk, next to the City Square entrance and opposite H Beauty. This launch marks a significant milestone for the brand as it enters a new market and expands its retail presence.
What sets Knoops apart is the fully customizable experience it offers. Customers can choose the chocolate percentage, milk type, and even add unique flavor combinations, creating bespoke drinks tailored to individual tastes. The concept blends high-quality ingredients with interactive, personalized service, giving visitors an immersive chocolate experience.
The store joins a vibrant collection of retailers at centre:mk, including Hotel Chocolat, Cornish Bakery, and the expansive H Beauty Champagne Bar. These businesses contribute to a dynamic, experience-driven retail environment that draws shoppers seeking premium products and memorable moments. Knoops’ arrival enhances this offering by providing a specialty beverage experience in a high-traffic, visually prominent location.
Following a year of ambitious expansions that included the launch of a dual-concept Katie Loxton and Joma Jewellery store, Knoops’ debut signals a sweet new chapter for centre:mk. Shoppers can now enjoy personalized chocolate beverages in a setting that prioritizes both engagement and indulgence, reflecting the brand’s growth strategy and the increasing demand for experiential retail in the food and beverage sector.