Franchise veteran Morey Mirkazemi strengthens Juice It Up!’s San Joaquin Valley presence with a new expansion in Bakersfield.
- Juice It Up! opens a new location in Bakersfield, CA
- Franchisee Morey Mirkazemi emphasizes community commitment
- Menu includes a variety of healthy options and snacks
Juice It Up! has officially opened a second Bakersfield location, marking a significant milestone for the brand’s growth in the San Joaquin Valley. The new store, coordinated by long-time franchisee Morey Mirkazemi, reinforces the positive reception the brand has experienced since first entering the local market.
Mirkazemi, a Bakersfield resident with nearly twenty years of multi-unit franchise experience, introduced Juice It Up! to the city just last year. His decision to add a second location underscores both rising consumer demand and his confidence in the brand’s position within the health-focused segment.
“When I introduced the Bakersfield community to Juice It Up! last year, the positive response reaffirmed what I believed—there’s strong demand here for a modern, better-for-you brand like Juice It Up!” Mirkazemi said, noting that this expansion represents more than growth; it reflects a deeper commitment to serving the local community.
Patrons can now enjoy juice bars, blended-to-order smoothies, creamy açaí bowls, and an assortment of snack options, including toasts, pretzel bites, and waffles. These menu additions complement the brand’s core offerings and align with its enduring motto of “Live Life Juiced!”
With this opening, Juice It Up!’s presence in the region continues to flourish. The new store enhances accessibility to better-for-you dining options in Bakersfield and further establishes the brand as a community-centered staple.
Key Facts:
| New Store Opening | Juice It Up! opens its second location in Bakersfield, CA to meet growing demand. |
|---|---|
| Franchise Owner | Morey Mirkazemi, a seasoned franchisee with nearly two decades of experience, is the owner. |
| Community Engagement | The new location reflects a commitment to the local community and a focus on long-term connections. |
| Menu Variety | Includes açaí bowls, smoothies, fresh-squeezed juices, and snack items like Pretzel Bites. |
| Brand History | Juice It Up! has been operating for over 30 years, promoting healthier beverage options. |
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