Juice It Up! has officially opened a second Bakersfield location, marking a significant milestone for the brand’s growth in the San Joaquin Valley. The new store, coordinated by long-time franchisee Morey Mirkazemi, reinforces the positive reception the brand has experienced since first entering the local market.
Mirkazemi, a Bakersfield resident with nearly twenty years of multi-unit franchise experience, introduced Juice It Up! to the city just last year. His decision to add a second location underscores both rising consumer demand and his confidence in the brand’s position within the health-focused segment.
“When I introduced the Bakersfield community to Juice It Up! last year, the positive response reaffirmed what I believed—there’s strong demand here for a modern, better-for-you brand like Juice It Up!” Mirkazemi said, noting that this expansion represents more than growth; it reflects a deeper commitment to serving the local community.
Patrons can now enjoy juice bars, blended-to-order smoothies, creamy açaí bowls, and an assortment of snack options, including toasts, pretzel bites, and waffles. These menu additions complement the brand’s core offerings and align with its enduring motto of “Live Life Juiced!”
With this opening, Juice It Up!’s presence in the region continues to flourish. The new store enhances accessibility to better-for-you dining options in Bakersfield and further establishes the brand as a community-centered staple.