In a strategic move that underscores its ambition to redefine franchise recruitment, Infinity Group has appointed industry veteran Simon Drake to lead its next phase of growth. The company’s focus on artificial intelligence as a recruitment catalyst places it at the intersection of technology and entrepreneurship, two forces reshaping how franchises attract and retain new partners.
Drake, who brings nearly three decades of experience in sales, leadership, and franchise development, has long been recognized as a trusted adviser among franchisors and entrepreneurs. His appointment signals Infinity Group’s intention to blend human expertise with advanced automation. Under his leadership, the company is rolling out two key innovations: the Infinity AI Caller and the Infinity AI Franchisee Recruiter.
The Infinity AI Caller is designed to handle incoming leads, analyze conversations, and schedule appointments with the efficiency of a seasoned sales team. The tool uses machine learning to capture and respond to potential franchise inquiries in real time, ensuring that every lead receives timely attention. The Infinity AI Franchisee Recruiter, described as the first of its kind in the United Kingdom, uses data-driven screening to match qualified candidates with franchisors seeking expansion.
Joel Bissitt, chief executive of Infinity Group, said the appointment reinforces the company’s mission to provide cutting-edge recruitment tools for the franchising sector. “Simon’s expertise will strengthen our ability to deliver world-class recruitment solutions to franchisors,” Bissitt said. “His experience and insight align perfectly with our vision for the future.”
Drake expressed equal enthusiasm for the company’s direction, describing the adoption of AI as a turning point for the industry. He believes technology can streamline the recruitment process while improving the quality of franchise partnerships. “AI recruitment tools have the potential to transform how franchisors build their networks,” he said.
With these initiatives, Infinity Group is positioning itself as a leader in the growing field of AI-driven recruitment. Its strategy reflects a broader shift across the franchising world, where data analytics and automation are becoming essential to sustaining growth. For many franchisors, the collaboration between Infinity Group and Simon Drake represents not just an appointment, but a glimpse into the future of franchise development.
