Perth‑based sourdough pizzeria readies gourmet franchise expansion eastward with chef academy and central kitchen
- Il Locale seeks $2 million for franchising expansion.
- Plans to enter the east coast market by 2026.
- Focusing on premium yet affordable pizza offerings.
Il Locale Pizza, a fast-rising sourdough pizzeria brand based in Perth, is embarking on a $2 million capital raise to fuel its expansion across Australia. Founded by French entrepreneur Mat Bourget, the brand has quickly established a strong foothold in Western Australia with six company-owned stores. Now, it is setting its sights on the eastern states, with a national rollout planned to begin in early 2026.
Since launching its first outlet in 2021, Il Locale has built a reputation for high-quality, artisanal pizza delivered in a casual and welcoming environment. The brand’s rapid growth has been underpinned by its commitment to premium ingredients, streamlined operations, and a customer-first ethos. With revenues approaching $2 million annually and profit margins in the 17–20 percent range, Il Locale is now preparing to scale its model nationally through franchising.
The $2 million raise will support the development of a robust franchise framework, including the establishment of a chef training academy in Perth and a central production kitchen on the east coast. These additions aim to ensure product consistency and operational support across future franchised locations. The new kitchen will serve as a supply hub for incoming franchisees, simplifying logistics and enabling consistent quality nationwide.
Bourget is clear about who the brand is looking for: experienced chefs who may lack business expertise and savvy investors looking to break into the food and beverage sector. Il Locale is targeting high-foot-traffic retail spaces between 80 and 120 square metres in both metropolitan and regional areas, where landlords are reportedly eager to welcome a brand that fills the gap between fast food and premium casual dining.
With a franchise model scheduled for launch in early 2026, Il Locale will begin with three existing stores before opening the opportunity to external operators. The company’s vision includes a structured onboarding process, strong operational support, and a flexible investment structure that appeals to hands-on operators and investor-backed teams alike.
As demand for authentic, high-quality pizza continues to grow across Australia, Il Locale is positioning itself as a leading brand in the gourmet quick-service restaurant category. With the groundwork now being laid, the future looks bright for a business built on the simple idea that great pizza should be accessible, consistent, and unforgettable.
Key Facts:
| Funding Amount | Il Locale is seeking $2 million to fund its franchise expansion. |
|---|---|
| Franchise Launch | The franchise model is expected to be ready by early 2026. |
| Current Outlets | Il Locale currently operates seven outlets in Western Australia. |
| Expansion Plans | Plans to enter the eastern Australian market in 2026. |
| Space Requirements | Typical site sizes for franchises range from 80 to 120 sqm. |
| Product Offering | Known for sourdough artisan pizzas and modern Italian street food. |
| Target Franchisee | Targeting pizza chefs and investors for franchise opportunities. |
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