Hungry Howie's has launched the All Corners Pizza, a new pizza built entirely around the crispy, cheese-edged corner slice that pizza fans typically have to fight over. Available at participating locations nationwide since September 7 in both Detroit-Style and Deep Dish formats, the pizza is designed to deliver that corner bite in every single piece. Florida locations will join the rollout on September 28.
To mark the launch, Hungry Howie's introduced a $7.49 Mix & Match offer featuring a one-topping All Corners Deep Dish or Detroit-Style Pizza, which guests can pair with other menu items such as a Medium 1-Topping Pizza, Flatbread 2-Topping Pizza, Howie Bread or a 3-Topping No-Dough Bowl. A two-topping version of the All Corners Pizza is also available separately for $8.99.
Hungry Howie's positioned the pairing of a premium new format with an accessible price point as a response to how diners are approaching indulgence right now, with guests looking to treat themselves without paying a premium to do it. The brand described the combination of the new pizza and its value-priced Mix & Match offer as designed to meet that expectation directly.
Jeff Rinke, Vice President of Marketing and Product Development at Hungry Howie's, said the All Corners Pizza is for anyone who has ever fought over the corner slice, adding that the goal was to take the craveable edge and corner experience people love most and build it into every bite, removing the need to negotiate over who gets the best piece.
Launching a new pizza format alongside a value-priced Mix & Match offer, then staggering the rollout across markets like Florida, requires careful coordination to keep pricing and promotions consistent as more locations come online. Gorilla Dash offers a Competitions and Promotions feature designed to help franchise brands manage launch offers like these, keeping pricing, availability and messaging aligned as a rollout expands market by market.
