Vite App

How Stadium on Wheels Transformed a Ball-Park Trailer Into a Franchise Home Run

How Stadium on Wheels Transformed a Ball-Park Trailer Into a Franchise Home Run

Gorilla Dash

Online Stores

What's included?

Franchise-Ready Online Stores — Built for multi-location brands with centralized control and local storefront flexibility

Local Pricing & Payments — Support market-specific pricing and local payment gateways for higher conversion in each territory

Multi-Location Order Routing — Automatically route orders to the correct franchise location for faster fulfillment and fewer errors

A baseball-themed food-truck brand founded by a husband-and-wife team is teaming with Franchise FastLane to roll out mobile stadiums across the U.S.

  • The franchise brings baseball-themed food to events.
  • Stadium on Wheels features an inflatable stadium for activities.
  • The co-founders are receiving mentorship for growth.

In the fast-moving world of mobile dining, Stadium on Wheels has found a way to bring the nostalgia of America’s pastime to the streets. Founded by husband-and-wife team Olivia and Steven Guistolise, the baseball-themed food-truck franchise delivers classic ballpark favorites such as foot-long hot dogs, loaded nachos, and fresh lemonade. The concept is equal parts comfort food and entertainment, inviting families, fans, and event-goers to relive the joy of a day at the stadium—without needing to buy a ticket.

The idea began in 2019 with a simple Craigslist purchase: a small trailer that became the first Stadium on Wheels unit. From those modest beginnings, the Guistolises grew their business from local events in the Chicago area to a full-sized mobile operation that now calls Indianapolis home. Along the way, they refined every detail of the experience, from the menu design to the interaction with the crowd. Their decision to partner with Franchise FastLane’s CarPool program marked a turning point, giving them the infrastructure and franchise expertise to scale nationally while maintaining their community-focused spirit.

Each item on the menu evokes the unmistakable flavor of the ballpark. Giant pretzels, sweet “Kettle Jacks” popcorn, and other concession-style treats are served with an eye toward quality and minimal waste. Yet what truly distinguishes Stadium on Wheels is the experience it creates. At many events, the truck is accompanied by an inflatable stadium, walking vendors, and nostalgic signage that transports guests back to their favorite summer pastime. It is part food truck, part mobile celebration of baseball culture.

The franchise’s growth strategy blends fun with practical business sense. Its mobile model eliminates the overhead of traditional restaurants while creating a flexible framework for entrepreneurs seeking part-time or event-based opportunities. Franchisees benefit from FastLane’s structured support, marketing systems, and scalable operations. With multiple revenue streams, including catering, pop-up events, and private bookings, the brand offers both variety and resilience in an evolving food-service landscape.

For Olivia and Steven Guistolise, the mission is about more than serving good food. It is about creating moments that connect people through shared traditions and simple pleasures. As they prepare to expand into new territories, the couple remains committed to keeping that sense of joy alive on every street they visit. Stadium on Wheels continues to prove that a love of baseball and great food can travel anywhere.

Key Facts:

Franchise Launch YearStadium on Wheels was launched in 2019 with a baseball-themed food service.
Menu HighlightsOffers 100% beef foot-long hot dogs, nachos, pretzels, and Kettle Jacks.
Franchise Growth SupportThe co-founders are part of Franchise FastLane’s CarPool program for mentorship.
Business ModelThe franchise operates as a mobile business, allowing flexibility in location and operations.
Market StatisticsThe food truck industry has seen consistent growth, averaging 7.9% per year since 2017.

Disclaimer:

If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.

Want to know more how Gorilla Dash's Marketing Automation supports outbound campaigns?

Book easily a FREE walkthrough with our friendly team

Select
Time
Details
Confirm

Select your preferred time slot.

Book a free 15 min chat

Book a 40 min walkthrough

Gorilla Dash

Your franchise business is complicated.

Your software shouldn’t be.

Dive into a world where franchise marketing, operations, and finance reporting solutions are not just advanced, but custom-fitted to the distinct needs of the franchise industry. Because your franchise deserves more than off-the-shelf software—it demands solutions as unique as your vision.

Connect with Gorilla Dash and transform the way your franchise thrives.