Habit Burger & Grill is stepping into the spotlight with a new partnership that brings its signature California flavor to one of the nation’s most iconic sports venues. The brand announced a multi-year agreement with the Los Angeles Dodgers to open a concession stand inside Dodger Stadium’s Centerfield Plaza, along with exclusive digital signage and promotional activations. The new location, set to launch in spring 2026, represents a strategic expansion move for Habit, positioning it among a captive audience of millions of fans each season.
The partnership was unveiled in true Los Angeles style, with Habit rolling its branded moving truck into the stadium for a ribbon-cutting celebration led by Dodgers announcer Todd Leitz. The event showcased Habit’s signature Family Charboxes and marked the brand’s first-ever collaboration with a major league baseball franchise. “Habit and the Dodgers have a lot in common—back-to-back wins, family-centered values, and an unwavering commitment to excellence,” said Shannon Hennessy, CEO of Habit Burger & Grill.
Lon Rosen, Executive Vice President and Chief Marketing Officer for the Dodgers, expressed his enthusiasm for the collaboration, calling it a perfect fit for fans’ evolving tastes. “This top-quality concession exemplifies the excellence and enjoyment that fans have come to expect at Dodger Stadium,” Rosen said. For both organizations, the partnership blends community, tradition, and innovation, offering a new dining experience that reflects the region’s love for local flavor and iconic brands.
Beyond the excitement of the stadium launch, the partnership signals a larger strategic play within the franchising world. By entering a high-traffic sports venue, Habit Burger & Grill joins a growing wave of restaurant brands expanding through nontraditional channels that merge entertainment, food, and fan culture. For Habit, the move not only amplifies its visibility but reinforces its identity as a West Coast original ready to compete on a national stage—one freshly grilled burger at a time.