Summer is here, and it’s blueberry time at Häagen-Dazs!
- First-ever oat milk-based treat from Häagen-Dazs
- Launch date set for June 15
- Collection includes blueberry milkshake, crumble, and non-dairy freeze
Häagen-Dazs is bringing the chill this season with its new Summer Blueberry Collection, a refreshing trio of frozen treats launching nationwide on June 15, 2025. Designed to evoke the nostalgic flavors of summertime desserts, the collection features the brand’s first-ever Summer Blueberry & Lemon Sorbet as its centerpiece.
The Blueberry Milkshake blends the sorbet with classic vanilla ice cream and milk, topped with whipped cream for a smooth and creamy experience that captures the essence of summer in every sip. Meanwhile, the Blueberry Crumble Dazzler layers the sorbet over shortbread cookies and blueberry preserves, finished with whipped cream and crumbled cookies to create a textural contrast that’s both indulgent and refreshing.
For those seeking a plant-based alternative, the Blueberry Lemon Non-Dairy Freeze offers a creamy, oat milk-based option swirled with real blueberry preserves—perfect for anyone looking to enjoy Häagen-Dazs without dairy.
Marketing Director Rachel Jaiven describes the collection as a celebration of nostalgic flavors. “We want customers to slow down, savor summer, and enjoy the taste of blueberry pie on a warm day,” she shared.
To sweeten the deal, Häagen-Dazs has updated its loyalty app, giving customers access to exclusive perks. New users who download the app will receive a complimentary cup or cone, making it even easier to indulge in summer’s newest treats.
This limited-time collection will be available at participating Häagen-Dazs Shops across the U.S. throughout the summer season.
Key Facts:
| Launch Date | The Summer Blueberry Collection launches on June 15, 2025. |
|---|---|
| New Flavors | Features include a blueberry milkshake, blueberry crumble dazzler, and a non-dairy oat milk freeze. |
| Combination of Ingredients | The collection incorporates Summer Blueberry & Lemon Sorbet, oat milk, and blueberry preserves. |
| Häagen-Dazs Loyalty App | Guests can sign up for rewards via the revamped app and get a free treat. |
| Marketing Focus | The collection aims to evoke nostalgia and celebrate the simple pleasures of summer. |
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