In a franchising landscape often defined by speed and scale, BrandONE Franchise Development is taking a different approach. The company, led by Michael Mudd and Jason Barclay, has built its reputation on a philosophy of intentional growth, choosing to work only with brands that align with its standards for leadership, market potential, and operational integrity. This selective strategy reflects a broader commitment to building franchise systems designed for long-term success rather than short-term gains.
At the core of BrandONE’s model is a hands-on partnership with founders. The team immerses itself in each brand, evaluating operations, experiencing products and services, and working closely with leadership to refine every aspect of the business. “We’re intentional about the brands we bring on,” Mudd said, emphasizing that belief in the model and the people behind it is essential before any growth begins.
Rather than focusing on rapid franchise sales, BrandONE invests in the infrastructure that supports sustainable expansion. Training programs, marketing strategies, and operational systems are carefully developed to ensure franchisees are equipped to succeed from the outset. Barclay noted that the goal is not simply to award franchises, but to provide each operator with the tools needed to build a profitable and resilient business.
This disciplined approach has enabled BrandONE to grow into a full-service development platform representing 17 brands across multiple industries, with investment levels ranging widely. The company’s leadership team brings extensive experience across franchising, including roles in operations, development, and marketing, allowing it to guide brands through complex growth phases while maintaining their unique identity.
The addition of Jonathan Thiessen as chief growth officer further strengthens this strategy, particularly in the fast-growing home services sector. His experience scaling franchise systems adds depth to BrandONE’s leadership as it continues to expand its portfolio. For the company, success is rooted in transparency, trust, and alignment with founders. As Mudd put it, when a team goes all in on the right brand, sustainable growth tends to follow.
