From Raising Cane's Alums to Tex-Mex Titans: How Dillas Quesadillas is Taking the Quesadilla World by Storm

Kyle and Maggie Gordon, former Raising Cane's alums, embarked on a flavorful journey by founding Dillas Quesadillas in 2013. This Tex-Mex gem has quickly become a cherished spot for food enthusiasts seeking a fresh take on a beloved classic.

Dillas' menu boasts an array of quesadillas, from the hearty Gordo to the tantalizing Black & Blue, as well as the signature Bluebonnet. Additionally, customers can opt for the Build-a-Dilla or Not-a-Dilla options, catering to individual preferences with a touch of customization.

The brand's success lies in its commitment to simplicity, focusing on a concise menu to foster loyalty and brand dedication among its patrons. With nine thriving locations across Texas and Louisiana, Dillas emphasizes off-premises sales, accounting for a significant 85% of its revenue.

In a strategic move to fuel further expansion, Gala Capital Partners injected a minority investment into Dillas in 2022, propelling growth initiatives and paving the way for a robust franchise program. Pete John, a former colleague of Kyle Gordon, seized the opportunity and became Dillas' inaugural franchisee, spearheading multiple locations in Louisiana and East Texas.

Dillas continues to push boundaries with its new drive-thru-only prototype in Ruston, Louisiana, strategically positioned to cater to college students. The brand's average unit volume hovers around $2 million, with franchise costs ranging from $809,000 to $1.37 million, making it an attractive proposition for potential business partners.

Laying the groundwork for widespread expansion, Dillas is honing its focus on franchising across Texas, Oklahoma, and Arkansas, meticulously refining its operational framework and infrastructure. In a crucial development, Adam Reed assumed the role of Vice President of Marketing in 2022, bolstering the brand's efforts to extend its franchise footprint and outreach.

With a concerted drive towards innovation and growth, Dillas Quesadillas is cementing its position as a top contender in the competitive culinary landscape, serving up delectable quesadillas while expanding its franchise empire one flavorful bite at a time.