Franchise Heavyweight Hemant Patel Makes the Jump to Rising Culinary Star, Cilantro Taco Grill, Stirring Fast-Casual Dining Scene in Chicago

Seasoned franchisee Hemant Patel, who holds prominent positions with notable brands such as Subway and Checkers, has recently made the strategic decision to diversify his holdings. He has chosen to do so by becoming the first franchisee with Cilantro Taco Grill, an emerging fast-casual Mexican brand that's been stealing the spotlight recently.

Patel believes that Cilantro Taco Grill holds a great deal of promise. The vivaciousness of the brand's fresh and vibrant flavors has piqued his interest, and he has high expectations for what the brand could bring to his ever-expanding portfolio.

In terms of his plans for the brand, Patel intends on launching at least six Cilantro Taco Grill locations within the Chicago area, with his sights set on Sugar Grove. His vision for expansion aligns with that of the brand, and he sees immense potential for the growth and proliferation of this fast-casual Mexican joint.

Patel's journey with Cilantro Taco Grill has not been a solitary one. He shares experiences with founder Temoc Morfin and praises the latter's mission to build an unmatched fast-casual Mexican food franchise. But there's more than just commercial success at the heart of it all. Morfin's vision encourages immigrants to ascend the socio-economic ladder slowly but surely, by capitalizing on the opportunity for franchise ownership.

Cilantro Taco Grill's franchisors have been instrumental in getting Patel started with his new venture. He received crucial support from them, particularly the access they provided to top personnel and invaluable assistance with setting up the business.

Patel's association with Cilantro Taco Grill is a testament to the brand's growing success and its unwavering commitment to delivering authentic Mexican cuisine. His experience and acumen, coupled with the brand's unique culinary angle, have the potential to transform the fast-casual dining landscape in Chicago. And as Patel embarks on this new journey, the inception of this partnership symbolizes the driving force behind a shared vision of expansion and an unparalleled desire for culinary authenticity.