Former Commodity Broker Turned Entrepreneur Takes Filta Franchise in New Jersey to New Heights

John Michals, a former commodity broker turned entrepreneur, has made waves in the franchising world with his remarkable growth story at the helm of a Filta Environmental Kitchen Services franchise in New Jersey. Since acquiring the franchise in 2019, Michals has transformed it into a formidable player in the industry, earning accolades and recognition for his outstanding achievements.

Today, not only does Michals retain ownership of his New Jersey territory, but he also serves as the Chief Operating Officer (COO) of the entire Filta brand. Under his leadership, the Filta franchise owned by Michals has soared to become the fourth largest in the Filta system nationwide. This remarkable feat is a testament to Michals' strategic vision and unwavering dedication to excellence.

From 2019 to 2021, Michals achieved a staggering 615% growth, servicing an impressive 9 million pounds of oil annually. This remarkable success can be attributed to Michals' innovative approach to business expansion, both horizontally by increasing clients and territories, and vertically by offering a diverse range of commercial kitchen solutions.

Michals' client roster reads like a who's who of prestigious establishments, including the Metropolitan Museum of Art and the Federal Reserve in East Rutherford, N.J. Such high-profile clients are a testament to the quality of service and expertise that Michals and his team provide.

At the heart of Michals' success is Jen Bonowitz, who now leads day-to-day operations in New Jersey, allowing Michals to focus on his role as COO at the franchisor's support center in Orlando. With 15 years of experience in commercial kitchens, Bonowitz has been instrumental in driving the success of the New Jersey franchise, working closely with Michals to achieve their ambitious goals.

Michals and Bonowitz are widely commended for their talent-centric focus, client-service business model, and unwavering drive for success within the Filta system. Their collaborative efforts have not only elevated their own franchise to new heights but have also set a benchmark for excellence within the industry. As Michals continues to steer the Filta brand towards further growth and expansion, there is no doubt that his entrepreneurial spirit and innovative approach will continue to inspire others in the franchising world.