Fitness Revolution: Crunch Fitness Conquers San Antonio with Latest Location

Crunch Fitness plans to open a $11 million, 50,000-square-foot gym on Goliad Road in San Antonio, Texas, in early 2027. The new facility will occupy a former standalone Gold’s Gym building at 2828 Goliad Road, near Southeast Military Drive, and introduce the brand’s Crunch 3.0 design to the area. The project will be operated by franchisee The Undefeated Tribe and become its eighth location in the San Antonio market.

The club will combine traditional strength and cardio equipment with specialized training and recovery amenities. Planned features include Olympic lifting platforms, a functional HIITZone with indoor turf, group fitness classes, hot yoga, Reformer Pilates, TRX training, and personal training. Members will also have access to HydroMassage beds, red light therapy, an infrared sauna, tanning services, and childcare through Kids Crunch. The gym is expected to operate around the clock.

The Undefeated Tribe, founded by Tony Hartl in 2018, has 80 gyms open or under development across its portfolio and plans to exceed 100 locations in Texas, Oklahoma, Minnesota, New Mexico, and Missouri by 2028. The franchise group was named Crunch’s Franchisee of the Year in 2021 and received the brand’s Brand Builder award in 2023 and 2025. The new Goliad Road club adds to its presence in a market where it already operates multiple gyms.

Crunch plans to attract early customers through a founding-member promotion for the first 500 sign-ups. The offer includes a $1 joining fee, the first month free, a complimentary one-hour personal training session, and branded items such as a gym bag, water bottle, and T-shirt. The company is also recruiting more than 100 employees for positions ranging from managers and trainers to customer service staff, facility technicians, and childcare workers.

Introductory offers can help new locations generate early interest, but sustained growth depends on delivering a consistent member experience after opening. Gorilla Dash offers a Competitions and Promotions feature designed to help businesses organize promotional campaigns and customer incentives. Such capabilities are relevant to franchise operators planning launch offers or engagement campaigns, although there is no indication that Crunch Fitness or The Undefeated Tribe uses the platform.

The San Antonio project reflects Crunch Fitness’s broader strategy of expanding through franchise operators while positioning its gyms around both value and variety. With memberships starting at $9.99 per month, the Goliad Road location will combine an accessible entry price with an extensive range of training and recovery options. Its performance will depend on attracting members, maintaining service quality, and building a reliable customer base after the opening promotions end.