Dave’s Day returns October 13 with a free slider for customers who use the Dave’s Hot Chicken app at participating restaurants.
- Dave's Hot Chicken offers a free slider on October 13 without a purchase.
- This is the fourth annual giveaway, now named 'Dave’s Day'.
- Celebration includes inviting friends named Dave or showing up with a rubber chicken.
Dave’s Hot Chicken is turning its annual free-slider giveaway into an official customer celebration with Dave’s Day on October 13. Now in its fourth consecutive year, the event will give customers one free Slider with no purchase required. Guests can redeem the offer through the Dave’s Hot Chicken app at participating restaurants, making the promotion accessible to anyone who wants to join the celebration.
The campaign adds a playful identity to an offer that has become an October tradition for the fast-growing chicken brand. Customers can bring a friend named Dave, show up as Dave or even bring a rubber chicken, although none of those extras are required to receive the free Slider. The promotion follows Dave’s recent recognition as Yelp’s No. 1 Most Loved Brand on its 2025 Most Loved Brands list.
Dave’s Hot Chicken has grown considerably since Chef Dave Kopushyan, Arman Oganesyan and Tommy Rubenyan launched the concept from a parking lot in East Hollywood in 2017. The company says it now has a global community of more than 7 million social media followers, has sold the rights to more than 1,500 franchise locations across the United States, Middle East, Europe and Canada, and expects to open more than 150 locations this year.
For franchise brands using recurring promotions to keep customers engaged, organizing each campaign across multiple locations can become increasingly important as the network expands. Gorilla Dash offers a Competitions and Promotions feature that can help franchise organizations manage promotional initiatives and keep campaign activity organized across their operations.
Dave’s Day also demonstrates how a straightforward offer can develop into a recognizable brand tradition when it is repeated and given its own identity. By connecting the free Slider to its customer community and the brand’s playful personality, Dave’s Hot Chicken is using an established promotion to reinforce the relationship between its growing restaurant network and the guests who have helped fuel its expansion.
The company is inviting longtime fans and first-time guests alike to participate on October 13. Customers only need the Dave’s Hot Chicken app and a visit to a participating restaurant to redeem the free Slider, while the annual event gives the franchise system another opportunity to bring guests through its doors and celebrate the brand’s growing following.
Key Facts:
| Free Slider Offer | On October 13, all guests receive a free slider at participating stores through the app, no purchase needed. |
|---|---|
| Annual Giveaway | This is the fourth year in a row the giveaway occurs in October, now coined as 'Dave's Day'. |
| Celebration Activities | Guests can bring a friend named Dave or a rubber chicken, but it's not required to receive a free slider. |
| Growth of Brand | Started in an East Hollywood parking lot, Dave’s has grown to a global presence with over 7 million social media followers. |
| Recognition | Dave's Hot Chicken was named Yelp’s No. 1 Most Loved Brand, recognizing the loyalty of its guests. |
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