Cosmetique, one of Australia’s fastest-growing cosmetic clinic brands, has entered the sports world in a striking new partnership with the Perth Glory Women’s team. The agreement, announced this month, makes Cosmetique an Official Partner for the 2025/26 A-League Women’s season and reflects the company’s ambition to extend its message of confidence and empowerment well beyond its clinics.
The sponsorship goes far deeper than a logo on a jersey. Cosmetique’s name will feature prominently at home games and across digital channels, where players will take part in creative campaigns celebrating resilience, self-belief and performance. For the brand, it is an opportunity to align itself with a club that has produced some of the country’s best-known players and continues to serve as a symbol of strength in Western Australian sport.
The partnership carries personal significance for Cosmetique’s founder, Dr. Vivek Eranki, who launched the company in Perth in 2017 and has since grown it to 20 clinics nationwide. Eranki described the agreement as a natural step for a business that prides itself on helping people feel at ease in their own skin. “We are incredibly proud to support the Perth Glory Women’s team,” he said. “Our mission has always been about helping people feel confident in their own skin, and this partnership allows us to bring that message to an even larger community.”
At Perth Glory, the enthusiasm is mutual. Chief executive Anthony Radich welcomed Cosmetique to what he called “the Glory family,” stressing the synergy between a business that emphasizes innovation and self-assurance and a team built on ambition and determination. “This partnership is about more than branding,” Radich said. “It is about joining forces with a business that shares our values of empowerment, confidence and excellence.”
The timing of the collaboration is no coincidence. Women’s sport in Australia has never commanded more attention, with rising participation numbers, growing fan engagement and an increasingly competitive domestic league. For Cosmetique, the deal represents a strategic chance to connect with those shifting cultural currents, demonstrating how a lifestyle brand can find meaningful common ground with professional athletes.
Beyond visibility, the company has pledged to support grassroots initiatives and community programs, ensuring that its involvement reaches well outside stadium walls. By taking part in local outreach and storytelling campaigns alongside players, Cosmetique aims to root its brand in narratives that celebrate both individuality and collective strength.
As the business moves into franchising, the partnership also provides a model for how emerging national brands can amplify their expansion. By aligning with Perth Glory Women, Cosmetique has found not only a high-profile stage but also a partner whose ethos closely mirrors its own. In the words of both sides, it is a collaboration that speaks less about cosmetics or sport on their own, and more about the enduring power of confidence to inspire.