When Teresa Johnson talks about leading Color Me Mine, she begins with people rather than performance metrics. Her approach to leadership is shaped by more than 15 years of firsthand experience as a franchisee, giving her a clear understanding of the daily realities faced by studio owners. That perspective has informed a people first philosophy that prioritizes empathy, trust, and long term relationships across the system.
That mindset was tested during the pandemic, when temporary studio closures threatened both revenue and morale. Johnson responded with swift creativity and open communication, guiding the launch of at home pottery kits and online ordering to keep families engaged with the brand. By maintaining transparency and encouraging adaptability, she helped franchisees navigate uncertainty while preserving a sense of community during an isolating period.
Johnson’s leadership style favors empowerment over oversight. Rather than micromanage, she invests in tools and systems that allow her team and franchise partners to operate with confidence and autonomy. Under her direction, Color Me Mine has expanded its digital capabilities, modernized point of sale technology, and explored new ways to support local marketing efforts, all while keeping the brand’s creative spirit intact.
Culture remains central to Johnson’s vision for the company. She believes it must be practiced daily, from the home office to individual studios, and reflected in how teams collaborate and serve customers. This focus has helped foster an environment where creativity thrives and franchisees feel supported rather than directed, reinforcing loyalty throughout the network.
Looking ahead, Johnson is focused on growing Color Me Mine without losing what makes it distinctive. Plans include opening new studios, continuing product innovation, and refining technology that enhances both the customer and franchisee experience. For Johnson, sustainable growth is measured not only by expansion but by the strength of the relationships that hold the brand together.
