Cold Stone Creamery is celebrating National Ice Cream Month with one of its most unconventional menu additions yet: the Cookies 'n' Peanut Butter Ice Cream Taco. The limited-time dessert combines OREO® cookie pieces, REESE'S peanut butter cups, and ice cream inside a freshly made waffle shell, offering customers a playful twist on familiar flavors during one of the busiest seasons for frozen treats.
The new product arrives alongside a broader summer campaign designed to encourage customer participation beyond the counter. Throughout July, the brand is hosting digital giveaways that include opportunities to win gift cards and other prizes, reinforcing its strategy of combining product innovation with interactive experiences. According to Courtney Maxedon, Vice President of Marketing and Digital Strategy for Kahala Brands, the campaign reflects Cold Stone's commitment to creating memorable moments that bring guests together.
Seasonal promotions have become an increasingly valuable way for franchise brands to maintain customer engagement while introducing limited-time offerings. Campaigns that combine exclusive menu items with prize-based experiences often generate repeat visits, strengthen brand awareness, and create additional opportunities for customers to interact with the business both in stores and online.
For franchise systems managing promotions across multiple locations, Gorilla Dash supports Competitions and Promotions by providing a centralized way to organize campaigns, coordinate participation, and monitor promotional activity from a single platform. This helps franchise operators maintain consistency while making it easier to execute large-scale marketing initiatives that reach customers across an entire network.
Cold Stone's latest campaign demonstrates how creative product development and well-executed promotions can work together to sustain customer interest throughout a seasonal event. As brands continue looking for new ways to stand out in a competitive market, combining limited-time experiences with coordinated promotional campaigns remains an effective strategy for driving both engagement and long-term loyalty.
