Chili's Grill & Bar Teams Up with Spire Motorsports for a High-Octane 'Ride the 'Dente' Campaign

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Chili's Partners with Spire Motorsports for 'Ride the 'Dente' NASCAR Campaign
- Chili's Grill & Bar is partnering with Spire Motorsports for the 2025 NASCAR season to promote their iconic Presidente Margarita®, a menu staple since 1994.
- A country song and music video featuring the Spire Motorsports No. 7 Chili's Ride the 'Dente Chevy has been released as part of the collaboration to engage fans and celebrate the upcoming racing season.
- Chili's will be prominently featured at the Daytona Speedweeks and the Daytona 500 race, showcasing the Presidente Margarita and providing opportunities for fans to interact with Spire Motorsports drivers at select events.
In a harmonious twist, Chili's has unleashed a captivating country song and music video featuring none other than the Spire Motorsports No. 7 Chili's Ride the 'Dente Chevy. This collaboration is set to rev heads and taste buds as they gear up for an exciting season ahead.
The partnership with Spire Motorsports doesn't stop there. Chili's is all set to make a splash at the Daytona Speedweeks and the Daytona 500 race, showcasing the iconic Presidente Margarita in all its glory. Fans can also look forward to meeting Spire Motorsports drivers at Chili's Ormond Beach and at an ARCA Menards Series event at the Daytona International Speedway.
But the fun doesn't end on the track. Chili's guests are invited to join in on the action and savor the Presidente Margarita, as well as the 'Ride the 'Dente' experience, at their local Chili's. And mark your calendars, because on February 22nd, National Margarita Day, the fiesta will be in full swing.
So, buckle up and get ready to 'Ride the 'Dente' with Chili's and Spire Motorsports, because this is one racing season that's sure to have you cheering for more than just the cars.
Key Facts:
| Chili's Grill & Bar Campaign Name | Ride the 'Dente |
|---|---|
| Chili's Legendary Menu Item | Presidente Margarita® |
| Presidente Margarita Features | Swanky presentation and unique glassware |
| Collaboration Partner | Spire Motorsports |
| Featured Song/Music Video | Spire Motorsports No. 7 Chili's Ride the 'Dente Chevy |
| Upcoming Event | Daytona Speedweeks and the Daytona 500 race |
| Chili's Location for Meeting Drivers | Chili's Ormond Beach and at Daytona International Speedway |
| Special Event Date | February 22nd, National Margarita Day |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.
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