California Tortilla Revives Fun with Shark Week Promotion

Friday 18th July, 2025

California Tortilla’s Shark Week: Tacos and Fun Hat Extravaganza!

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Fins, Flavor, and Freebies Await Customers This Summer!

California Tortilla is bringing back its Shark Week promotion.
Free Shark Fin Hats with fish taco purchases starting July 23.
Customers can earn free tacos by engaging on social media.

In a bold culinary splash, California Tortilla has decided to bring summer fun back with the return of its Shark Week promotion. Starting July 23, taco enthusiasts purchasing a fish taco will receive a complimentary Shark Fin Hat, available in-store until supplies swim away.

But the excitement doesn’t stop there! Diners are encouraged to wear their fin hats back by the end of the month for a chance to snag a free fish taco with any purchase. And savvy social media users can post a photo donning the hat, tagging @caltort, to score an extra taco added to their Burrito Elito loyalty account.

Keith Goldman, President & CEO of California Tortilla, expressed the spirit of the promotion, stating, “Shark Week has always brought out the fun in our guests and in us.” It’s a whimsical nod to nostalgia combined with the vibrant flavors that the brand is known for.

As California Tortilla celebrates its 30th anniversary, they're bringing back classic elements that embody their ethos—bold food, engaging experiences, and just a sprinkle of quirky fun. From Pop-Tart giveaways to their notorious Wall of Flame hot sauce bar, California Tortilla consistently finds inventive ways to captivate its customers. The Shark Week promotion serves as another delightful reminder of their unique place in the fast-casual dining landscape.

Key Facts:

Shark Week Promotion Dates	The Shark Week promotion runs from July 23 until supplies last.
Free Shark Fin Hat Offer	Guests purchasing a fish taco receive a free Shark Fin Hat.
Loyalty Program Perks	Guests who wear the hat and post on social media can earn additional taco rewards.
California Tortilla History	California Tortilla is celebrating its 30th anniversary this year.
Engagement with customers	Promotion includes various fun elements, enhancing the customer experience.

Disclaimer:

If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.

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