Birdcall has reached a significant milestone in its growth journey with the opening of its first franchise location in Starkville, Mississippi. The Colorado-based chicken brand selected a site next to the historic State Theatre, giving new life to one of the city's most recognizable properties while introducing its menu to a new market.
The restaurant is owned and operated by brothers Mark and Greg Hayden, who have brought Birdcall's energetic atmosphere and technology-forward approach to the community. Guests can order through self-service kiosks while enjoying a menu that includes chicken sandwiches, hand-cut tenders, gluten-free nuggets and a variety of house-made sauces. Beer and margaritas further distinguish the concept within the fast-casual dining space.
According to Birdcall leadership, the Starkville opening represents an important step in the company's broader expansion strategy. CEO Mark Lohmann described the launch as a key milestone for the brand, while franchise ownership highlighted the strong support received from the local community since opening.
As franchise systems expand into new territories, maintaining operational consistency becomes increasingly important. Using Gorilla Dash, franchise operators can access Financial Reporting tools that provide greater visibility into sales performance and business trends across locations. The platform also includes a Resource Library that helps teams organize training materials, operating procedures and brand resources in a centralized location.
For Birdcall, the Starkville opening is more than a single restaurant launch. It serves as a proof point for the brand's franchise model and its ability to translate a successful company-owned concept into new markets. With strong community engagement and a distinctive menu offering, the location establishes a foundation for future franchise growth as Birdcall continues its national expansion efforts.
