Big4 Holiday Parks, the leading provider of holiday park accommodation across Australia, is shaking up the travel industry with its latest campaign, 'Go small to GO BIG'. This innovative initiative not only emphasizes value for money but also encourages Australians to explore local holiday options that are both fun and affordable.
Research commissioned by Big4 Holiday Parks revealed that 76% of Australians list financial constraints as the primary obstacle standing in the way of their travel dreams. With this in mind, the 'Go small to GO BIG' campaign aims to show that going local doesn't mean compromising on the quality of the experience. In fact, it's quite the opposite.
With a network of 268 parks dotted across the country, Big4 Holiday Parks offers a range of accommodation options to suit every taste and budget. From traditional camping and caravanning to cozy cabins, there's something for everyone within the Big4 family.
But it's not just about saving money. The campaign highlights the unique benefits of camping, caravanning, and cabin holidays, promoting relaxation, disconnection from digital devices, and ultimately, reconnection with family. In a world where screen time often trumps family time, Big4 Holiday Parks is encouraging Australians to prioritize what truly matters.
'Go small to GO BIG' is the third installment in a series of campaigns by Big4 Holiday Parks and is set to make waves in outdoor, radio, and digital channels from October to January 2025. So, whether you're looking to unplug, unwind, or simply spend quality time with loved ones, Big4 Holiday Parks has you covered.
In the words of Big4 Holiday Parks, it's time to think big by going small. With this campaign, they're proving that sometimes, the best adventures come in the smallest packages.
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Big4 Holiday Parks Launches 'Go small to GO BIG' Campaign, Revolutionizing Aussie Travel
Thursday 7th November, 2024
Gorilla Dash
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Big4 Holiday Parks: 'Go small to GO BIG' Campaign Encourages Australians to Embrace Local Travel
- 76% of Australians cite financial constraints as the primary obstacle to their travel dreams.
- Big4 Holiday Parks offers a network of 268 parks across Australia with accommodation options for every taste and budget.
- The 'Go small to GO BIG' campaign emphasizes the unique benefits of camping, caravanning, and cabin holidays, promoting relaxation, digital disconnection, and reconnection with family.
Key Facts:
| Campaign Name | 'Go small to GO BIG' |
|---|---|
| Main Goal of the Campaign | Emphasize value for money and encourage Australians to explore local holiday options |
| Research Finding | 76% of Australians list financial constraints as the primary obstacle to their travel dreams |
| Number of Parks in Big4 Holiday Parks Network | 268 parks across Australia |
| Accommodation Options | Offers a range of options including traditional camping, caravanning, and cozy cabins |
| Key Benefits Promoted | Promotion of relaxation, disconnection from digital devices, and reconnection with family |
| Third Campaign Installment | Part of a series of campaigns by Big4 Holiday Parks, set to run from October to January 2025 |
| Channels of Promotion | Outdoor, radio, and digital channels |
| Core Message | 'Think big by going small', promoting the idea that the best adventures come in small packages |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.
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