Pam Vivio and Mijo Alanis: The Power Couple Crushing the Franchise Game with Beyond Juicery + Eatery
- Beyond Juicery + Eatery was founded in Michigan in 2005 by Pam Vivio and Mijo Alanis.
- The brand saw a 6.1% growth in systemwide sales last year and has 45 units across Michigan, with each unit averaging $875,352 in gross sales in 2023.
- Pam and Mijo turned operational challenges into opportunities, enhancing internal processes and improving profits over the past 18 months.
With a focus on cultivating a loyal customer base, Beyond Juicery + Eatery saw its systemwide sales blossom by 6.1% last year. This growth is reflected in the 45 units spread mostly across Michigan, each raking in an average of $875,352 in gross sales in 2023. That's a whole lot of green juice flowing in!
Despite facing the challenges of increased development and operating costs, Pam and Mijo demonstrated their entrepreneurial savvy by turning these hurdles into opportunities to refine their internal processes. These changes, coupled with improvements in food costs and labor efficiencies, have juiced up the brand's profits over the past 18 months.
In a bid to keep their customers coming back for more, Beyond implemented a loyalty program through its app, enticing over half of its clientele to enroll. Talk about blending customer satisfaction with smart marketing!
Offering a menu brimming with better-for-you options such as smoothies, sandwiches, acai bowls, and low-sugar juices with functional benefits, Beyond caters to health-conscious consumers looking to sip on some wellness.
For aspiring franchisees looking to jump on the Beyond bandwagon, the initial investment falls between $416,191 to $532,168. But for those who share Pam and Mijo's passion for the product and a commitment to their community, the fruit of their labor could be oh-so-sweet.
So, next time you're craving a sip of success, maybe it's time to go Beyond Juicery + Eatery and see why this brand is squeezing its way to the top of the franchise game!
Key Facts:
| Founding | Founded in Michigan in 2005 by Pam Vivio and Mijo Alanis. |
|---|---|
| Sales Growth | Systemwide sales increased by 6.1% last year. |
| Number of Units | There are 45 units mostly across Michigan. |
| Average Gross Sales | Each unit made an average of $875,352 in gross sales in 2023. |
| Operational Improvements | Over the past 18 months, the brand made internal process refinements to boost profits. |
| Customer Loyalty Program | Implemented a loyalty program through its app, with over half of its clientele enrolling. |
| Menu Options | Menu includes smoothies, sandwiches, acai bowls, and low-sugar juices with functional benefits. |
| Franchise Investment | Initial investment for franchisees ranges from $416,191 to $532,168. |
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