Beat the Heat with Baskin-Robbins' Revolutionary "Melt Insurance" Promotion on August 14, 2024

Gorilla Dash
Competitions and Promotions
What's included?
Branded Competitions — Run customisable promotions that capture warm leads across your entire franchise network
Automatic Lead Routing — Send entries to the right franchisee instantly with rules-based allocation and follow-up workflows
Leaderboards & Attribution — Motivate teams with live performance rankings and track sales outcomes back to each campaign
Baskin-Robbins Introduces "Melt Insurance" Promotion to Save Your Summer Scoop!
- Baskin-Robbins is introducing a promotion called "Melt Insurance," offering a free scoop of ice cream if your treat melts before you finish it.
- Customers can redeem the promotion by downloading the BR App, creating an account, adding a single scoop to their cart, applying the promo code MELT at checkout, and picking it up from a participating store.
- Baskin-Robbins, founded in 1945, has over 7,700 retail shops in 33 global markets and is the world's largest chain of ice cream specialty shops, known for its innovative flavors and promotions.
With the scorching summer heat bearing down on us, Baskin-Robbins understands that nothing ruins a sweet moment quite like a melted scoop of ice cream. That's why they have rolled out this innovative promotion to ensure that customers can enjoy their favorite flavors without worrying about the sun turning their treat into a puddle.
Redeeming this delicious offer is as easy as taking a bite of your favorite scoop. Customers simply need to download the BR App, create an account, add a single scoop of their choice to their cart, apply the promo code MELT at checkout, and pick it up from a participating Baskin-Robbins store. Unlike traditional insurance claims, there's no need to provide evidence of a melted cone – the process is as simple and hassle-free as enjoying a refreshing scoop on a hot summer day.
Founded in 1945, Baskin-Robbins has become synonymous with delectable ice cream creations, boasting over 7,700 retail shops in 33 global markets. As the world's largest chain of ice cream specialty shops, Baskin-Robbins continues to innovate and delight customers with its wide array of flavors and promotions that cater to every sweet tooth.
So, on August 14, 2024, don't let the fear of melted ice cream spoil your summer fun. Indulge in the sweet relief of Baskin-Robbins' "Melt Insurance" promotion and savor every scoop without a worry in the world. After all, ice cream is meant to be enjoyed, and Baskin-Robbins is here to ensure that you can beat the heat and treat yourself to a cool, creamy delight.
Key Facts:
| Promotion Name | Melt Insurance |
|---|---|
| Promotion Launch Date | August 14, 2024 |
| Promotion Benefit | Free scoop of ice cream if treat melts before finished |
| Redemption Process | Download BR App, create account, add single scoop to cart, apply promo code MELT, pick up from store |
| Baskin-Robbins Establishment Year | 1945 |
| Number of Retail Shops | Over 7,700 in 33 global markets |
| Baskin-Robbins Position | World's largest chain of ice cream specialty shops |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.
Want to know more how Gorilla Dash's Marketing Automation supports outbound campaigns?
Book easily a FREE walkthrough with our friendly team
Select your preferred time slot.
Book a free 15 min chat
Book a 40 min walkthrough

Your franchise business is complicated.
Your software shouldn’t be.
Dive into a world where franchise marketing, operations, and finance reporting solutions are not just advanced, but custom-fitted to the distinct needs of the franchise industry. Because your franchise deserves more than off-the-shelf software—it demands solutions as unique as your vision.
Connect with Gorilla Dash and transform the way your franchise thrives.
Related Articles

Baskin-Robbins Unveils 'Brie My Guest' Ice Cream and Turkey Cake Spectacular"

Baskin-Robbins Unveils Tempting Chocolate Candy Collection in Collaboration with Frankford: Irresistibly Sweet Treats to Satisfy Your Cravings
