Anna Potgieter has been named Employee of the Year at the West Country Women Awards, marking a major milestone in her rapid rise at CareYourWay. She joined the company less than two years ago as a media and marketing assistant and now serves as Head of Brand and Marketing. Her swift progress reflects both her talent and the company’s commitment to developing leaders who understand the heart of the care sector.
In her role, Potgieter has helped shape the public identity of CareYourWay with a clear focus on communication, consistency, and trust. Colleagues describe her as dedicated and imaginative, with an ability to translate the company’s mission into thoughtful campaigns that resonate with clients and prospective franchise partners. Her work has strengthened brand recognition at a time when the demand for high quality home care continues to rise.
The timing of her recognition adds to a period of momentum for the company. CareYourWay was recently named Emerging Franchisor of the Year at the British Franchise Awards, a distinction that affirms its growth strategy and commitment to high standards. Potgieter’s success highlights the value of investing in people who guide that growth and support a culture grounded in care and purpose.
Her achievement also offers insight into why CareYourWay has become an appealing option for franchise investors. Potgieter’s story demonstrates how talented individuals can shape the direction of a brand and help elevate a company during key stages of expansion. Her award symbolizes the broader strength of a franchise that continues to rise by empowering the people who help define it.
